MUMBAI--India's Hanmer MSL has announced seven new account wins, including the launch brief for the History channel.

The firm has been called upon for strategic comms support for: History, Neo Sports, Biocon, Credai Bengaluru, BOC India Limited, HTC Corporation and SBI General Insurance.

For the History channel, a joint venture in India between TV18 and A+E Networks,  Hanmer MSL has been charged with providing strategic counsel to create maximum exposure for the brand amongst target audiences and key stakeholders.

Hanmer MSL will also work with the channel towards expanding the genre and combating perceptions that History is a niche channel. 

Neo Sports Broadcasting has appointed Hanmer MSL to support the premier programmes on its two channels, Neo Sports and Neo Cricket, and highlight popular and potentially popular sporting events and series to help the company achieve its key business priorities of growing viewership and market share.

Hanmer MSL will partner with Biocon to add media value to the biotech player's Diabetology campaign. Alongside this campaign, Hanmer will also handle the corporate mandate of Biocon as well as help it launch and build on its online presence involving social media tools.

Other briefs include work for Bangalore's Confederation of Real Estate Developers' Associations of India (CREDAI); support for gases giant BOC India; and, corporate and product PR for mobile player HTC.

For SBI General Insurance Company, Hanmer MSL will take charge of corporate PR and product PR including product launches. The company is a joint venture between the State Bank of India and Insurance Australia Group, targeting three key customer segments: retail, corporate, and SME.

“As an agency we have always focused on enhancing and improving our capabilities, providing our clients the best of our services," said Hanmer MSL CEO Jaideep Shergill. "As part of this commitment, we are thrilled to be working together with brands that are considered to be some of the industry’s most respected and successful professionals.”