LONDON —Hanover Communications has won the UK trade communications brief from FMCG giant Mondelez International after a competitive pitch.

Mondelez International works across 165 countries; in the UK its brands include Cadbury, Oreo, belVita and Philadelphia.

Ella McIntosh, head of trade at Hanover, told the Holmes Report: “Mondelez were looking for a partner to deliver in the B2B landscape, making sure their brands and products are on shelves and that we’re supporting their business initiatives.”

She added: “Mondelez International are one of the most important companies in the FMCG sector and having them on board, alongside Lucozade Ribena Suntory, gives us an incredible trade offering.”

Hanover set up its trade practice within its corporate division in 2016. McIntosh said: “B2B isn’t second tier in the comms mix, it’s a priority that can make a real business impact for our clients, and we’re ambitious about what we want to achieve.”

Hanover has already launched the Cadbury Dairy Milk Freddo Treasures campaign to the UK retail trade. Mondelez International trade communications manager Susan Nash said: “Hanover demonstrated a great understanding of the food manufacturing and retail landscape. We were impressed at their adaptability, detailed nature of their insight and the creativity of their proposals.”