LONDON — Integrated PR and marketing agency Harvard has bucked technology market uncertainty by winning 16 new emerging technology clients so far this year, across sectors including HR tech, enterprise tech, AV, transport and lifestyle tech.

Companies across technology areas including AI, data and intelligence and quantum computing have appointed the agency for retained and project-based PR, marketing and creative services, including thought leadership, global hub management, executive profiling, branding, content strategy and development, and comms strategy.

The new clients include Intelliworx, a provider of managed IT services and support to enterprises, which has selected Harvard as its PR agency to support its growth plans in the UK and Australia. Intelliworx MD Shane Maher said: “We need an agency with a deep understanding of the B2B technology space and our audiences and with a proven track record of elevating brands through media. Harvard is the ideal partner and will play a key role in Intelliworx's next chapter.”

Multiverse, an edtech company that closes critical skill gaps through a new kind of apprenticeship, has also retained the agency, with a brief to deliver a B2B content programme to increase visibility with a senior business leader audience and drive global growth.

Zinc, a specialist in background and right-to-work check automation, has hired Harvard to help the HR tech start-up spread its message and establish credibility in the media. Luke Shipley, co-founder and CEO, said: “Having Harvard on board as we look to establish ourselves within the mid-large enterprise market in the UK is an exciting step for us. We were looking for a partner to help us reach the right audience and with Harvard's expertise, I know we'll land the right story too."

In addition, NavVis, a reality capture technology company, has extended its two-year relationship with Harvard following two projects in 2023. The agency is running an ongoing PR programme to educate its audiences on the benefits of mobile laser scanning, including podcast production.

The agency’s MD of PR, AR and marketing, Lorna Hughes, said: “We’ve seen a real uptick in pitches for what we’d call frontier or future tech. Brands that need marcomms expertise and experience in AI, quantum, data intelligence, and complex consumer-facing worlds like EV and fitness tech. Tech hasn’t had the easiest 18 months, but there is incredible innovation happening and we’re proud to be at the heart of that with our clients - new and long-term.”

Harvard executive chair Rachel Friend added: “We’re incredibly excited about our momentum this year. It’s a testament to our talented people, deep sector expertise and full-service offering that helps us to create innovative campaigns and programmes for tech brands to breakthrough with impact. Work is already well underway with our new client partners and we’re looking forward to helping them shape the next stage of their growth.”

The new business for the agency follows its 2023 full Blueprint agency accreditation, acknowledging the agency’s investment in DEI.