Maja Pawinska Sims 18 Mar 2020 // 6:18PM GMT
LONDON — Chime group specialist technology agency Harvard has hired a new managing director to grow its integrated marketing offer.
Andrew Last joins in the newly-created role of marketing MD from creative agency Earnest, where he spent nine years on the leadership team as client services director, managing B2B clients including Mastercard, Google and Samsung. He previously worked at B2B agency Gravity Global.
Last will join the Harvard board, with a remit to help grow the agency’s integrated marketing services offer and a team of 35, covering areas such as rebrands and content creation to awareness and demand generation campaigns.
He will work alongside Harvard's PR managing director, Ellie Thompson, and report into Harvard CEO Louie St Claire, who said: “This is a pivotal hire and a massive coup for us. Our marketing services revenue grew by 54% in 2019 so now is the ideal time to support a growing need for a more integrated offering beyond PR. Andrew has spent the last 20 years in this world so his experience will be invaluable to our growth plans.”
Last added: “Everything is in place at Harvard and within the wider Chime group to deliver best-in-class marketing and campaigns for global tech brands. I’ve been hugely impressed with the calibre of the people and the quality and creativity of the work already being produced here.”