NEW YORK—Havas Advertising, in the midst of restructuring of its international advertising and public relations operations, has created a new brand, AMO International Financial Communications, to specialize in public relations for cross-border mergers and acquisitions, initial public offerings and other global financial transactions.
The firm will be a joint venture between Abernathy MacGregor in the U.S., Euro RSCG Omnium in Paris—both wholly owned by Havas—and The Maitland Consultancy in London, in which Havas has a 40 percent stake. It will be chaired by James Abernathy, chairman of Abernathy MacGregor, who will head an executive committee including Angus Mailand; and Stephan Fouks of Omnium.
Havas says that in the past year, the three firms represented corporate clients in more than 200 transactions, more than any other financial communications group in the world.
“Investment banks and corporate law firms have been establishing international networks to assist their clients in accessing capital and executive strategic initiatives across world markets,” says Abernathy. “With principal offices and experienced communications professionals located in the world’s key financial centers, AMO is optimally positioned to work with international corporations and their advisors to communicate critical operational information to shareholders and other important constituencies on a timely, accurate, and consistent basis.”
The mergers and acquisitions business has been growing increasingly international in scope, and several specialist agencies have responded by forging new relationships and expanding into new markets. Among the leaders in the U.K., Brunswick Group has opened an office in New York and Financial Dynamics has forged partnerships with Morgen-Walke in New York and International Business Information in Japan (all three are owned by Cordiant). In the U.S., meanwhile, Sard Verbinnen became part of Citigate, giving it access to the European and international operations of Dewe Rogerson.
The Havas move comes at a time when the holding company is disbanding its Diversified Agencies Group, of which Abernathy MacGregor (along with Magnet Communications and recently acquired Noonan Russo) was a part.