Diana Marszalek 03 Jun 2019 // 6:28PM GMT
NEW YORK — Havas Health & You, Havas Creative’s network of healthcare agencies, has promoted Megan Rokosh to be its first global CMO.
In the newly created role, Rokosh is charged with unifying marketing efforts across HH&Y brands — Havas Life, Health4Brands (H4B), Lynx, Havas Life PR and Havas Health Plus — which operate in more than 70 countries.
Rokosh has been with Havas for nearly two years as its North American communications director. Before joining Havas, Rokosh directed strategy for multimedia and telecommunications company Rogers Communications.
“I have never felt more certain about health as a category of influence in the marketplace,” said Donna Murphy, global CEO of HH&Y. “As we grow quickly and our scope of work broadens from health and wellness communications into technology, data, and platforms, bringing a CMO into our network became a clear necessity. Megan brings an unprecedented understanding of the greater Havas and Vivendi networks, an unmatched ability to commercialize and spark growth, and a profound sense of human purpose in our category. What we can accomplish together is exciting.”