LONDON — Hill+Knowlton Strategies has bolstered its Innovation + Creative Hub – which covers digital planning, data and analytics, behavioural science and content across the agency’s client portfolio – with two appointments.

Joseph Clarke (pictured, left) joins the team as creative strategy director, working across H+K’s portfolio on clients including GSK Consumer Health, McCormick and Campari. Clarke previously led the planning function at Mission Media.

Eleanor Sullivan, who has led the Innovation + Creative Hub in London since last June, said: “Joseph is an exceptional, rare strategist with an impressive earned-first background – the perfect fit for our uncommon blend of specialists.”

Joe Shields (pictured, right), previously part of WPP’s dedicated Ford team, also joins the H+K Innovation + Creative Hub as part of the growing conceptual creative team as a creative, working to creative director Ruby Quince, who has been promoted to H+K’s executive leadership committee.