DUBAI – Hill+Knowlton Strategies has been appointed as Jumbo Group’s PR agency in the UAE, to improve communications across the diversified electronics group’s retail, distribution and enterprise divisions.

Led from the H+K Dubai office, the team will develop Jumbo Group’s communications strategy, including media relations, thought leadership, local partnerships and brand activations.

Founded 44 years ago in UAE, Jumbo Group is worth around $2 billion. Group CEO Arvind Agrawal said: “H+K’s understanding of our strategic business needs brought a creative and fresh approach to the competitive pitch process. With strong experience of working with digital media and their expertise to manage our diverse business needs across retail, distribution and enterprise, H+K was the right partner for us.”

Bashar AlKadhi, Hill+Knowlton Strategies’ CEO for the EMEAx region (Continental Europe, Nordics, Middle East, Turkey, India and Africa) said: “Jumbo Group has more than 40 years of heritage in transforming the consumer electronics landscape through strong partnerships, impressive growth and value.

"We look forward to building a rewarding partnership through elevating the story of Jumbo’s rich history and their central role in the region’s ongoing digital transformation agenda.”