Maja Pawinska Sims 24 Jul 2019 // 4:14PM GMT
LONDON — Hilton has handed its consumer PR account for EMEA to Tin Man, following a competitive pitch.
The independent agency has built a “collective” of partners across the region to deliver integrated, creative consumer campaigns and press office: achtung! Mary in Germany; Marjinal Porter Novelli in Turkey; and Seven Media in UAE/KSA.
The collective will work across the hotel and hospitality group’s portfolio: Hilton has 17 brands operating across 114 countries, including Hilton Hotels & Resorts, Waldorf Astoria and DoubleTree.
Hilton’s director of consumer communications for EMEA, Rochelle Raven, said: “As we continue to add new geographies and brands to Hilton’s portfolio, we were looking for a pan-EMEA agency model able to provide an effective go-to-market strategy across the breadth of our portfolio – an agency team that provides fresh and out-of-the-box thinking and helps us move the dial for our brands. We are really excited with the Tin Man Collective and can’t wait to get started.”
Tin Man founder Mandy Sharp said: “This is a landmark moment for us. Hilton is one of the world’s biggest and most recognised hotel brands, yet is still driven by delivering exceptional creativity and strategic comms across EMEA. This really excited us as an agency, as it allows us to take our creative expertise overseas and, being independent, we could create a pan-EMEA collective totally hand-picked for Hilton.
“Our end goal as a collective will be to create inspiring and emotional reasons for consumers to make Hilton their first choice in hospitality.”
Hilton joins other Tin Man clients including Barclaycard, Barclays, Ferrero (Kinder Surprise, Nutella, Thorntons), Plenty of Fish and Virgin Media.