SEATTLE — Ketchum’s Bill Zucker is joining Holland America Line to lead communications.

Formally titled VP of public relations and communications, Zucker will oversee the cruise line’s PR and communications including media relations, special events, issues management, corporate giving and internal comms.

He will report to Holland America president Gus Antorcha. The company has been without a comms lead for roughly two years.

Zucker is moving in-house after two decades working in agencies. He has been with Ketchum for the last 11 years, most recently leading the firm’s executive advisory. He previously led Ketchum’s North America food and agriculture portfolio.
Before Ketchum, Zucker spent a decade as Burson-Marsteller’s Midwest market lead.
“Bill comes to Holland America Line with decades of retail communications and crisis management experience that will drive our public relations strategy and help us boldly tell our story in a new way,” said Antorcha. “With his broadcast media and strategic communications background, Bill is a highly accomplished and respected professional. I look forward to the great things to come from his team.”