SINGAPORE—Social media platform Hootsuite has shifted Asia-Pacific PR duties to Waggener Edstrom following a competitive review.

The move comes just one year after Hootsuite hired Ogilvy PR as its Asia-Pacific AOR.

The firm is tasked with providing strategic counsel for Hootsuite’s team, in a bid to elevate coverage and brand awareness across the region. WagEd will be responsible for driving Hootsuite’s communications programme across the region, focusing in particular on Singapore, Malaysia and Australia.

The agency will work in partnership Hootsuite's marketing and communications team to develop messaging, media relations, speaking platforms, influencer strategy, bespoke research.

"We chose Waggener Edstrom as our communications partner because of their passion and support in innovative startups and their creative ideas and integrated approach," said Hootsuite Asia-Pacific marketing director Yvonne Tey. "We’re impressed by their understanding of our business and I’m confident that the agency’s expertise and professionalism will deliver the results we want to achieve."
Hootsuite is currently the world’s most widely used social media relationship platform with more than 11 million users, including 744 of the Fortune 1000 companies,