Social media management platform Hootsuite moved its North American PR and social media business to Blanc & Otus earlier this year, parting ways with long-time agency Edelman.

Since securing a $165 million funding round last year, Hootsuite has further expanded globally, purchased social media analytics company UberVu and earlier this month unveiled a rebrand to put forth a more mature look for the brand. The new look refreshes its iconic owl logo with a sleeker black-and-white look.


“Our aim in the rebrand is to create a look and feel that best represents the flexibility, confidence, and simplicity that nearly nine million people worldwide get from Hootsuite,” the company noted in its blog on the topic.

Hootsuite continues its work with Edelman in EMEA where the firm's London office won a competitive pitch for the business in February. The Hootsuite win is part of a growth streak Blanc & Otus has been on since Josh Reynolds took over as CEO last August. The firm, which is a sister shop to Hill + Knowlton Strategies, added 11 staff and 14 clients in the last year across its offices in San Francisco, New York and Boston. Among the new clients, Polycom shifted from Hill + Knowlton to Blanc & Otus, other wins include all-plastic memory film maker ThinFilm, cloud engagement platform Covisint and collaboration technology provider Teradici, among others.