LONDON — Hope&Glory has promoted long-standing creative Amy Jones to creative director and has hired Jack Hutchinson from Engine Mischief, appointing the duo as joint creative directors to lead its creative function alongside chief creative officer James Gordon-MacIntosh.

Jones has worked at the agency since 2016, leading creative direction on accounts including Argos, Airbnb, Buzz Bingo and CALM. She was formerly the creative lead for Eurovision at Premier, having worked on creative activations for the likes of Madame Tussauds and Legoland at Freerange Communications earlier in her career.

Currently on maternity leave, Jones will return to the agency to work across a portfolio that includes Guinness, Adidas, Samsung and Sky. She said: “I joined Hope&Glory to make great work but I think that work can come from anyone on our team if the environment and context is right. I genuinely believe in Elizabeth Gilbert’s phrase that ‘if you’re alive, you’re a creative person’. I want to continue to foster a spirit in which everyone in the agency is central to contributing, developing and delivering great work.”

At Mischief, Hutchinson worked with clients including Lego, Avanti, Honda and LV. He has also held creative roles at The Brooklyn Brothers, M&C Saatchi PR and Kaper. He said: “Hope&Glory were always the one agency I was nervous to pitch against – and I don’t think there’s a higher compliment you can pay than that. For me the very best creative combines a solid strategic foundation with an ability to live across all channels and I’m absolutely thrilled to work with the whole team to take this to the next level.”

The duo will focus on the agency’s creative output as well as supporting its push into social and digital content, creatively-driven purpose campaigns and greater levels of regional and global work. They will work alongside Cannes Young Lions winner Gigi Rice and senior creative James Keiller.

Gordon-MacIntosh added: “Having Amy and Jack in senior positions will see us continue our tradition of creating work that earns attention. Both Amy and Jack are brilliant at seeing the strategic requirements of a brief as well as being great facilitators of ideas and producers of campaigns. Having creatives who can think about a problem rather than just come up with ideas and can create an environment in which everyone feels they can contribute their thinking is central to what we do.”