LONDON — Last-minute hotel booking app HotelTonight has enlisted Dynamo PR to help with its UK growth. 

Dynamo PR will roll out a series of creative consumer, corporate, and trade campaigns for HotelTonight. Many of these campaigns will be the basis of integrated marketing campaigns, which has already seen the launch of HotelTonight’s first tube campaign. The brief also includes social initiatives and support.

Since its launch, HotelTonight had over 14 million downloads.

"Our key goal is to build brand awareness for HotelTonight's unique brand of spontaneous hotel booking while prompting the British public to plan less and live more," said Elliot Adams, ‎director of international PR at HotelTonight in a statement. 

Last month, HotelTonight launched its newest product Aces — an in-app chat feature that connects users with a personal travel concierge.