PRovoke Media 27 Sep 2023 // 11:32PM GMT
HP and Edelman took home the Platinum SABRE Award for the best public relations campaign at the 2023 Asia-Pacific SABRE Awards ceremony, which took place last night at the Westin Singapore.
HP Streetcode addressed the digital divide among Indonesia’s underprivileged communities, tapping into street art to deliver access, education and skills. The campaign ranked first ahead of four other Best in Show finalists, in order:
2) AIDS Avatar — Taiwan AIDS Society & Taiwan AIDS Nurse Association with Golin Taipei
3) Own Your Future – Envisioning Maritime Possibilities — Singapore Maritime Foundation with Archetype Singapore
4) Honest Eggs Co. Fitchix — Honest Eggs Co. with BCW Australia
5) Thyseed: Postpartum Escape Room — Thyseed with BlueFocus
Edelman also won the most SABRE campaign trophies, with nine, ahead of Ogilvy PR (eight) and Weber Shandwick (7). Australian firm Provocate took home five for its Suicide Prevention Australia campaign, while BCW and Golin both scored four.
A complete list of Asia-Pacific SABRE winners can be found here.
Also honoured during the day were IN2 SABRE Award winners, which were announced earlier and the Asia-Pacific Consultancies of the Year.