Maja Pawinska Sims 11 Dec 2018 // 8:00AM GMT
LONDON — Huntsworth is bringing its UK PR agency brands closer together, splitting the Citigate Dewe Rogerson workforce between Grayling and Red Consultancy’s offices in London.
Citigate’s financial and investor relations teams will leave its City offices to join Grayling and other Huntsworth brands in Holborn, while the corporate and consumer teams will move into Red’s premises in Soho. The public affairs team will also sit with Grayling, as the two agencies are increasingly working together on PA briefs.
The Citigate life sciences and healthcare team will be physically split into two, joining Huntsworth’s medical marketing company Evoke and medical strategy consultancy Apothecom, which will also move to Holborn, and healthcare experiential specialist the Creative Engagement Group, which will be moving to Fitzrovia.
Huntsworth CEO Paul Taaffe (pictured) told the Holmes Report that the move was mainly down to various leases coming to an end, and there was no suggestion that the Citigate brand would be merged into its sister agencies.
He said: “Citigate is still a strong, growing, standalone brand that is doing well in many parts of the world, especially Asia. It’s also working more closely with its sister companies than ever before on client leads. In the Netherlands Citigate and Grayling already co-locate in Amsterdam, and as of next week they will also be co-locating in France.”
There are no redundancies as a result of the move — Taaffe said all three brands were actively recruiting — and the senior leadership teams of the three agencies remain the same.
Taaffe added that the benefits of the move included reducing real estate costs so the agencies could be more price competitive, and avoiding double resourcing: Citigate will have access to Grayling and Red’s facilities, from digital and creative teams to meeting rooms.