AUSTRALIA—The Sandpiper Group, recently named Global Corporate Agency of the Year by this publication, has named former IBM communications executive Liz Egginton as director of its technology practice.

Based in Australia, Egginton will lead the development and long-term growth of the firm’s tech practice across Asia Pacific, including content strategy, research and insights, government affairs, reputation management, and international media.

Egginton joins from IBM where she was a senior communications advisor, responsible for delivering communications campaigns across enterprise technology, crisis management, executive coaching, and corporate communications.

Previously, she was a ministerial media advisor assigned to Australia’s Foreign Affairs & Trade portfolio, and also spent several years as a journalist covering business and general news.