Diana Marszalek 09 Nov 2021 // 8:00PM GMT
ANAHEIM, CA — Southern California agency Idea Hall has been tapped to lead marketing communications for ocV!be, a $3 billion mixed-use planned community in Anaheim, California.
OcV!be (pronounced OC Vibe), which will span 95 acres and include an entertainment district, named Idea Hall its branding and marketing communications agency of record following a six-month agency review, which capped off with a brand development competition.
The agency will work on all phases of the massive project, from planning through the community’s opening, which is planned for 2024. OcV!be is backed by Henry and Susan Samueli, who own the NHL’s Anaheim Ducks.
Built around the Honda Center, which is home to the Ducks, ocV!be will include a new 5,700-person concert venue, 230,000 square feet of commercial space and 30 restaurants. Billed as a sustainable community, the property will include two hotels, 1 million square feet of office space and 1,500 residential units, 15% of which will be designated affordable housing. There will be 10 acres of publicly accessible parks.
The project will create more than 10,000 construction jobs and more than 3,000 permanent jobs, according to the OcV!be organization.
“We knew Idea Hall would be our agency partner when they flipped the strategic lens on the assignment away from what ocV!be is to what ocVibe means…why it exists and how it’s going to connect to the people who will go there,” said CEO Tim Ryan. “Our organization looks forward to working collaboratively with Idea Hall to share the exciting story of ocV!be.”