Diana Marszalek 12 May 2021 // 9:42PM GMT
NEW YORK — Impact, which helps brands scale partnerships through automation, has named SourceCode Communications its US PR agency of record.
SourceCode won Impact’s business in a competitive pitch. Racepoint Global was the incumbent agency.
The relationship officially started in February, with SourceCode announcing Impact's partnership with Shopify Plus. Under the deal, the e-commerce platform's users can tap Impact for influencer and affiliate marketing services.
SourceCode also has supported Impact’s two recent acquisitions — data management platform Trackonomics and analytics and automation platform Affluent.
“When looking for a PR agency, we knew early on that SourceCode would be the ideal partner for us, one that immediately understood our business model and could position us for success as we scale and grow globally,” said Impact marketing VP Cristy Garcia. “The team has been quick to provide suggestions while also moving swiftly on the three announcements we have made just in the last year. We’re excited for this partnership and can’t wait to see what kind of continued success we have working together.”
Launched in 2008, Impact works globally helping companies of all sizes manage and optimize all types of partnerships — influencer, affiliate, mobile apps and more — through automation. Impact's end-to-end solution handles all steps of growing partnerships including discovery, recruitment, contracting, engagement, optimization and payment processing.