NEW YORK —Infiniti Motor Company has handed its global PR business to imre, continuing its decade-long relationship with the agency for another three years.

Imre was named Infiniti’s global PR agency of record following a competitive review. The firm has been the automotive company’s global AOR for roughly three years, and its Americas AOR for just under 10 years.

Imre’s remit includes driving awareness of the transformation of the Infiniti brand at a pivotal time for the auto industry, as it increasingly focuses on new technology and products such as electric vehicles.

The agency’s charges include corporate and internal communications and product launch strategy and execution, as well as guiding brand tone, voice and visual identity. Imre also will continue to connect brand storylines to culturally relevant conversations across audiences and channels.
 
“Infiniti is a brand built on defying conventions. Finding an agency partner that would challenge the conventions of earned communications, be daring with us and boldly tell the human stories of our brand was pivotal,” said global communications general manager Wendy Orthman.

“Imre continues to impress me with their positive energy and their creative story-driven approach. Their size makes them a nimble partner who is ready to take risks and challenge the status quo. It was just the combination we need to move Infiniti forward.”