The In2 SABRE Awards grew from the Silver SABRE Awards, which were focused on content (across the traditional, digital and social spheres) and analytics. As content and analytics have become undeniably central to storytelling and engagement, we’ve spun out -- and expanded -- these categories into a stand-alone awards ceremony housed in San Francisco.

The 2014 In2 Awards will take place on the evening of January 23 at the Four Seasons San Francisco. You can find more information here.

The judges for the first-ever In2 SABRE Awards represent those who have  worked with entrepreneurial companies, taken risks -- and in many cases -- leapt ahead of the crowd. They are:

  • Adrianna Giuliani, DeVries Global Screen Shot 2013-11-25 at 12.17.54 AM Giuliani oversees creative and strategic planning -- with a penchant for challenging conventional thinking and connecting ideas tocontemporary culture.

  • Adrienne Hayes, Motorola Mobility -- A Google Company After nearly a decade at Edelman (including most recently, running its consumer marketing practice), Hayes was tapped to lead Google’s Motorola communications earlier this year.

  • Alexander Jutkowitz, Group SJR Jutkowitz founded a content shop back in 2004. This year, Hill + Knowlton took notice and acquired Group SJR.

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  • Burghardt Tenderich, University of Southern California Not only is BT faculty lead at USC’s Annenberg School for Communication, this year   Edelman brought him on as a strategic advisor focused on transmedia storytelling.

  • Chris Baccus, Golin Harris After two years leading social strategy for AT&T, Baccus is now GolinHarris’ digital head on a variety of clients across sectors. He’s also managed digital engagement at Wunderman, Digitas and Pfizer. Screen Shot 2013-11-25 at 12.31.06 AM

  • Chris Perry, Weber Shandwick Weber Shandwick’s digital operations lead, including its new media agenda, services innovation and social media partnerships.

  • Eric Brown, Skype Earlier this year, Brown led the reorg of Skype’s communications department to include content development and internal engagement. Before that, he led comms at Yahoo during the Carol Bartz era.

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  • Erin Fors, Cutline Co-head of Yahoo’s AOR with previous experience working with Google and other consumer and enterprise tech companies, as well as boot-strapped startups and entrepreneurs.

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  • Gur Tsbar, Ketchum The self-proclaimed guy who’s called when clients “simply need a new way forward” -- and known for an online engagement philosophy that’s deeply rooted in psycho-social realities of basic human interactions.

  • Jeff Vance, Startup50 and Sandstorm Media Founder of two tech-focused websites: content marketing firm Sandstorm Media and Startup 50 that tracks hot new companies. Vance also regularly writes for CIO, Network World and Forbes, among others.

  • Joe McCambley, The Wonder Factory A 25-year advertising and marketing veteran (and pioneer) who advocates for advertisers to think like publishers. Work includes the design and launch of Huffingtonpost, and Coca-Cola’s Journey publishing platform.

  • Ken Shuman, Trulia (Innovator 25) Since joining Trulia in 2008, Shuman has restructured the comms team and built a breaking news organization that’s anchored in data-driven storytelling.

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  • Marian Salzman, Havas (Innovator 25) As the North American lead for Havas, Salzman has introduced borderless collaboration at the firm and has championed the embrace new management and problem-solving styles.

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  • Mark Stouse, BMC Software (Innovator 25) Stouse is becoming increasingly known for developing a model for the “gamification” of ROI that applies PR metrics at the tactical, strategic and operational levels via the Influence Scoring System (ISS).

  • Michael Young, Access An analytics expert, prior to Access, Young co-founded a firm that helps clients maximize their investment in PR.
  • Rob Six, Roll Global The comms lead at the billion-dollar holding company that manages brands like FIJI Water, POM Wonderful, Teleflora and the Wonderful Nut brands.Screen Shot 2013-11-25 at 12.31.13 AM
  • Ryan Donovan, Visa As a global PR lead at Visa, Donovan helms the company’s innovation and mobile offerings -- in addition to working on crisis, exec comms and agency management.

  • Ryan Jones, 2K As head of US PR for 2K and 2K Sports, Jones oversees all media comms, planning and strategy and execution for North America.

  • Sabrina Horn, Horn Horn is one of the earliest PR innovators, grasping the importance of mobile consumption, visual storytelling and social media before many others.

  • Sam Whitmore, Media Survey (Innovator 25) As founder of Media Survey, Whitmore has been pushing for the PR industry to move beyond its comfort zone of media relations for more than aScreen Shot 2013-11-25 at 12.17.59 AM decade.

  • Scott Allison, Allison + Partners Founder of the eponymous firm that was born during a recession and has grown to become a top 60 PR agency.

  • Scott Schneider, Ruder Finn/RFI Studios (Innovator 25) Head of RFI Studios who believes in bringing a multidisciplinary approach to digital engagement -- and heavily weighing pop culture memes and media consumption habits.

  • Stephanie Agresta, MSLGroup Argesta takes the approach that smart partnerships can bring social and digital visions into reality, most recently orchestrating a partnership between PayPal and Dot Complicated author Randi Zuckerberg.

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