DUBAI — Senior executives from J&J, Jaguar Land Rover and the American University of Sharjah will explore how public relations can lead in the integration era, at the the Holmes Report's IN2 Innovation Summit, which is returning to Dubai on 13 February 2019.

The second edition of the MENA conference follows the resounding success of the first event last year. Tickets for the conference can be booked here.

The integration panel brings together senior figures from marketing, agency and academia to discuss how public relations can build ideas that drive behavioral change across multiple communications channels, targeting the full range of stakeholders. 

The discussion will feature:
- Vivian Nasamu-Odior, director, Baby House of Brands, AMET, Johnson & Johnson
- Salman T. Sultan, regional PR and social media manager, Jaguar Land Rover
- Dr Harris Breslow. professor of mass communications, American University of Sharjah
And will be moderated by Memac Ogilvy head of content, PR and influence, Joe Lipscombe.

The session is one of the highlights of a programme that also features a keynote panel exploring CEO activism, and a high-powered discussion of how public relations can lead climate change action. 

The programme for the 2019 IN2Summit MENA is now live. The conference will take place at the Renaissance Downtown Dubai Hotel, ahead of the PRCA MENA Awards at the same venue that evening. PRCA MENA (along with other supporting organisations including the IABC and MEPRA) members are eligible for special discounts via their member bodies.

The second IN2Summit MENA is being backed by numerous partners and sponsors, including Asda'a BCW, APCO, Hanover, Memac Ogilvy, H+K Strategies, Weber Shandwick, Markettiers and FleishmanHillard.

Tickets for the conference can be booked here.