PRovoke Media 27 Apr 2020 // 3:18AM GMT
NEW YORK — M Group Strategic Communications has launched an integrated communications offering which provides corporate entities with strategic programming for short-term recovery and long-term sustainable growth following the pandemic. Designed to address the current crisis landscape and generate programming initiatives in support of corporate re-entry, MG Emergence offers market intelligence, strategic counsel and tactical execution of communications strategies to navigate the post-pandemic environment.
ALEXANDRIA, VA — Washington-area communicators Virginia Quiambao and Amanda Roberts have launched an agency, called Avid Core, focused on all aspects of communications and public outreach. Quiambao spent the last dozen years as a director at Kearns & West. Roberts was most recently a senior director at Kearns & West having spent 13 years with the company. The Avid Core team has experience working on homeland security, transportation, education and natural resource projects.
NEW YORK — RooneyPartners has launched a weekly podcast devoted to healthcare issues and medical innovation. The RP HealthCast will examine the latest life science advancements and explore the future of medicine. Subject experts to be interviewed will include health industry CEOs, medical key opinion leaders, research scientists and leading journalists reporting on important issues surrounding the healthcare ecosystem.
LOS ANGELES —FiComm Partners has launched an offering to provide financial advisors the necessary tools to implement marketing and video communications designed to grow and enhance client and prospect relationships. Advisor Education is a video-based program that offers various communications frameworks for both enterprise firms and individual advisors. It includes a series of virtual workshops, provides hands-on experience and expert guidance while enabling participants to offer peer-to-peer feedback and receive one-on-one coaching.
SAN FRANCISCO — Data & analytics company Tickr has launched a new product, called the Covid-19 Brand Risk Monitor, tailored specifically to the needs of communications agencies. The solution tracks media coverage and social conversations for multiple client brands in real-time through a single unified interface. It enables agencies to track brands, people, peers and competitors, products, categories and keyword terms on a global level, across multiple industries. It also provides streamlined agency-client reporting, with customizable dashboards that show the most recent, up-to-date data and information.
NEWBURYPORT, MA — Matter Communications has expanded its Precision group’s offerings to include digital marketing services. Working with B2B, B2C and regional businesses with modest budgets and focused needs, Precision Digital will leverage Matter’s capabilities across integrated marketing to elevate brands’ marketing efforts. Created in 2013, Matter’s Precision group launched as an offering that coupled agency resources with the ability to focus on a company’s most crucial business drivers.