BOSTON—Partners+simons, a Myelin Communications-owned firm specializing in brand communications and integrated marketing, has introduced a new trust measurement model for healthcare clients. The model is based on the firm’s National Healthcare Trust Index, which analyzes consumer trust levels and drivers for health plan and hospital selection. The new measurement model will enable health plan providers and hospitals to have greater visibility and insights into where their organization ranks on the components of trust such as ability, integrity and benevolence as measured against a national benchmark.

SAN DIEGO—Lifestyle communications agency Be Social has expanded its influencer management services, naming its specialized division Be Social Talent. The division provides opportunities for bloggers and social media personalities to develop their passion into a lucrative business. Be Social Talent represented more than 30 bloggers, inclduing lifestyle, beauty, and fashion influencers. Services include publicity efforts, assistance with brand endorsements, and growth with digital properties.

SANTA ANA, CA— The former Morgan Marketing & Public Relations, recently purchased by vice president—now president—has rebranded as Powerhouse Public Relations, providing a wide range of media relations, communications strategy, and social media services. The firm will continue to work with a client roster includes Del Taco, Wienerschnitzel, Pieology Pizzeria, Juice It Up!, Lugano Diamonds, Philly’s Best Cheesesteaks, and Hawaiian Host. 

SAN FRANCISCO—Sysomos, the social intelligence company, has launched Sysomos Everything Together, which provides data collection, research, analytics, customer identification, paid campaign optimization and communications in a seamless experience.