PRovoke Media 19 Jul 2021 // 1:52AM GMT
NEW YORK — PRSA has launched a new search tool on the organization’s website to help users identify and shortlist public relations and communications agencies, professionals, and service providers with the expertise that matches their needs. Powered by CommunicationsMatch, the directory allows users to find practitioners based on industry and communications capabilities, size, location, designations, diversity, client experience and more. In addition, they have the option to use the integrated Agency Select hiring tools to request information or issue RFPs. There are no commissions or success fees for either party when communications partners are hired.
NEW YORK — The PRSA Foundation, which is dedicated to advancing diversity and inclusion within the communications profession, has appointed seven new trustees to its board of directors. They are: Yolanda Benson, director, Government Strategies, Inc.; Cedric Brown, director of digital strategy, A Call to Men; Natalie Godwin, assistant VP, external communications, Unum; Antonio Hernandez, lead principal of global diversity, equity and inclusion, Amazon; Stephanie Meyering, senior manager, brand communications, The Home Depot; Leah Seay, communications manager, delivery, Uber; and Aniesia Williams, managing director of DE&I client engagement, Real Chemistry.
LOS ANGELES — Influencer marketing platform Tagger has launched a new social listening product, called Signals, which is built to identify key marketing insights across influential social accounts at any moment. Signals is designed to efficiently process complex queries and quickly identify relevant content from a library of over 6 billion posts across 5 million creators. By plugging in the hashtags and keywords that are most relevant to a brand and industry, users can quickly understand who the most relevant creators are, where they are and how to capitalize on them.
WASHINGTON — Banner Public Affairs has launched a new artificial intelligence platform that further amplifies Banner’s ability to pair the right reporters with the right story, amongst other expanded capabilities. Banner AI is custom-built to meet clients’ needs, combining IBM Watson and AI natural language processing to analyze a database of thousands of articles from key reporters and news outlets.