WASHINGTON — Bryson Gillette has announced the launch of Bryson Gillette Advocacy (BG Advocacy), an independent sister agency focusing on government advocacy and public affairs. BG Advocacy offers services like lobbying, policy communication, and issue campaigns to help clients influence policy and achieve their goals. Damara Catlett, with experience in advocacy and consulting, will lead BG Advocacy alongside Bryson Gillette's team. Catlett (pictured) was a government affairs principal at the Raben Group for 13 years, leading cutting edge issue campaigns. She also worked with Airbnb during the company’s nascent years to build its strategy around domestic lobbying, strategic communications, and partner engagement.

NEW YORK — Health-focused GCI Group has launched a new offering called Muse, an integrated global practice that brings together the agency’s celebrity and influencer offerings under one umbrella. Purpose-built for healthcare companies operating in a highly regulated environment, Muse combines the science of AI-powered technology and the art of storytelling to identify, vet, engage and mobilize the most authentic partners for health brands and organizations around the world. Muse offers clients full-service entertainment and influencer capabilities through a healthcare lens, designed to deliver authentic partnerships that are aligned to brand strategies and values, coupled with deep regulatory and compliance expertise.

NEW YORK — Finn Partners has launched a specialized offering that caters to the specific needs and opportunities of the luxury sector worldwide. Finn Luxe services include translating brand visions across international markets; developing creative campaigns based on business insights; and navigating reputational issues in a complex global landscape. To mark the launch, Finn Luxe released "The Luxury Playbook 2024," created with its research teams and Mintel, a market research firm.

NEW YORK — On the heels of the launch of SourceCode Amplify, a proprietary AI tool for maximizing earned media coverage, SourceCode has rolled out its latest product development — the SourceCode Impact Dashboard. Focused on making reporting, measurement, and analytics more streamlined and actionable, the Impact Dashboard is a comprehensive solution designed to simplify the complex landscape of marketing analytics — addressing data overload and arming brands with the right information to maximize their marketing efforts.