Holmes Report 03 Jul 2017 // 6:34AM GMT
CHICAGO — Strategic communications firm Greentarget and consulting firm Zeughauser Group shows a near unanimous feeling among in-house counsel that information overload is a problem in their daily efforts to consumer information about business, industry and legal topics. The firms found that 81% of law firm CEOs said they will produce more content in 2017 than the previous year. 49% said said their content budgets would increase over last year while the same number said they would remain the same. Meanwhile, 26% said their firms had undocumented strategies and 23% said they were planning to implement content strategies in the next 12 months. The greatest challenge for content marketers was a lack of engagement from attorneys within the firm (46%) followed by a lack of staff time (26%).
LOS ANGELES — Lifestyle PR firm Quinn has expanded with a new office in Los Angeles, located int he WeWork Fine Arts Building in Downtown Los Angeles. It is the third office for the 65-person firm, which has others offices in NYC and Miami. The office in under the leadership of senior vice president Sandra Hurtado and the portfolio includes Ma Yansong, the designer of George Lucas' Museum of Narrative Art, private jet company XOJET and hotel and restaurant brands in Hawaii.
BOSTON — Global strategic communications firm Brodeur Partners, has announced the results of a new study entitled 'Making Infrastructure Relevant Again' which looks at voters' sense of urgency toward the nation's aging infrastructure. Based on a survey of 1,080 Americans, the survey suggests four recommendations for those advocating efforts to address the nation's infrastructure needs. Findings include, better educate the public; rethink messaging; align priorities; organize constituencies; and that brands with outdated talent acquisition strategies will fail in the customer age.
CHICAGO — Strategic communications firm Reputation Partners has announced its acquisition of Words&Pictures Inc., a marketing, brand development and web design agency based in downtown Chicago. The combination of the two firms will offer full service marketing and PR services and provide clients with a broader and deeper range of capabilities.
SEATTLE — Rally, a communications firm specializing in issue advocacy is opening its third West Coast office in Seattle. The office will be led by newly hired director Ashley Burns in collaboration with Rally President Felix Schein and director Cynara Lilly. The company, which works nationally on a range of social and political issues, already has offices in Los Angeles and San Francisco.
NEW YORK — InVentiv Health has partnered with Concentric, a software that licenses a simulator that helps develop strategy and forecast outcomes. The partnerships will allow them to improve clients' strategic planning through forecasting and simulation in key activities including establishing the best mix and timing for launch activities; maximizing ROI through evidence based planning; determining optimal messages; and responding to new entrants in the market.