NEW YORK — The PR Council’s latest Labor Billing Rate Report shows a 7% increase in average billing rates, with PR roles posting some of the largest gains. The study, based on data from 152 member firm offices, found that 46 titles saw billing increases of 10% or more—up from 29 in 2023. Roles in digital, analytics, and project management also saw double-digit growth, reflecting increased demand for integrated expertise.

NEW YORK — FleishmanHillard has formed a Global Executive Advisory network to help C-suite leaders manage risk and change in a volatile environment. The group comprises more than 50 senior counselors across the US, EMEA, and APAC and offers cross-functional counsel in crisis, ESG, financial communications, and transformation. The practice also uses the agency’s omniearnedID platform to deliver generative AI-powered analytics and narrative insights.

NEW YORK — Imre has launched the Conversation Converter, an AI platform that helps healthcare brands gain visibility in AI-generated customer journeys. The tool evaluates a brand’s presence in AI conversations and develops content strategies to improve relevance in real-time decision-making. The platform targets DTC, HCP, and caregiver audiences and is designed to supplement traditional SEO with AI-era engagement tools.

NEW YORK — Qwoted and Axios HQ have formed a new partnership to integrate Smart Brevity methodology into Qwoted’s media platform. The collaboration aims to enhance pitching and streamline brand storytelling. Axios HQ will also incorporate Qwoted’s data into its editorial planning. The partnership launched during NYC Tech Week and will continue through 2025.

DALLAS — Villa Communications has launched as a new agency focused on multicultural consumer engagement and corporate culture transformation. Led by Ruth Villalonga, the firm uses psychographic data to help companies align internal values with external messaging. The agency is targeting the $4 trillion multicultural market with services spanning brand strategy, media, and employee engagement.