NEW YORK — M&C Saatchi Sport & Entertainment North America is the new earned media agency of record for training shoe and sports clothing company Nobull. The agency will lead storytelling across Nobull’s product portfolio and through its roster of athletes including Mac Jones, Nathan MacKinnon, Tia-Clair Toomey, Caleb Dressel and Brooke Wells. The agency will also promote Nobull’s partnerships, including the PGA tour and Crossfit, and will be responsible for executive thought leadership and corporate communications.

NEW YORK — Interpublic group has announced the formation of a joint venture, IPG x The SpringHill Company, to bring IPG group clients together with video production firm SpringHill’s community of diverse and influential creators of color, emerging talent and modern changemakers to create culturally-relevant and purpose-driven content, partnerships, experiences and products. IPG and The SpringHill Company are both dedicating resources to the joint venture, including IPG’s audience data and analytics capabilities.

NEW YORK — Meltmedia has been acquired by Evoke to operate as Evoke Melt. The business specializes in providing data-driven strategy, experience, and development services to pharmaceutical, biotech, and healthcare organizations. The acquisition expands the capabilities of Evoke's omnichannel marketing, digital transformation, and marketing technology and automation practices.

SAN FRANCISCO — Hotwire has announced an expanded set of environmental, social and governance services (ESG) as part of its commitment ‘to ignite positive action and lasting change in the world’ through its business, client partnerships and consulting services. Hotwire has launched three new research-based ESG offerings to support clients with business-critical reputation and relationship objectives: Insights, Readiness and Leadership. Insights will include landscape analysis; Readiness will include workshop and strategic planning; and Leadership covers executive thought leadership.

CHICAGO — Wells Enterprises has hired Allison+Partners as the PR agency of record for its Blue Bunny and Bomb Pop brands. The agency’s brief includes experiential activations and influencer marketing. Allison+Partners has also been hired by Stix Golf to raise brand awareness of its drive to ‘democratize golf’. The agency has recently launched Allison+Sports, led out of the Chicago office, to work on brands’ sports sponsorships and athlete and celebrity endorsements.

NEW YORK — PAN Communications has announced the launch of a core content hub to provide support to businesses in their marketing efforts in the second half of the year, in anticipation of an economic downturn and market slowdown that may affect awareness and prospects for business.

SÃO PAULO — Vianews has rebranded with a new visual identity, website, logo redesign and restructuring of its values and positioning in the communication and digital marketing market. With creativity and innovation as the main pillars, the agency’s objective is to show the two faces of Vianews for clients and as an employer brand, including a focus on integration for clients and values/DE&I for employees.

NEW YORK — Berk Communications has signed Aaron Judge to its roster of athletes and personalities. Judge is a New York Yankees three-time All-Star and two-time Silver Slugger, and launched the Aaron Judge all rise foundation in 2018 to inspire children and young people to become responsible citizens. Berk will focus on supporting Judge off the field through his community efforts, business ventures, partnerships and publicity. He continues to be represented by agent PSI Sports.