LOS ANGELES — Veteran communications executives Eric Green and Sunny Jenkins and head creative Wally Hasselbring have launched a new firm, The Right Now. Jenkins leads the brand division, Green heads entertainment and Hasselbring, the creative and digital teams. The agency has also formed a strategic partnership with Sam Srinivasan’s Sechel Public Relations to round out talent and entertainment offerings.

NEW YORK — Weber Shandwick has created a new offering, called Plan-Vx, to help organizations manage internal and external communications about Covid-19 vaccines. As part of the offering, Weber Shandwick is making a playbook publicly available that provides best practices and resources to organizations of any size. Plan Vx: A Playbook for the Business Response to Covid-19 includes research on the state of vaccine hesitancy, vaccine messaging guidance, real-world examples, best practices for employee engagement and other resources.

HAMPTON, VA — Allison+Partners has struck a three-year partnership with the Hampton University Scripps Howard School of Journalism and Communications. The focus of the collaboration will be on establishing a student mentor awards program, support to help enhance the school’s public relations curricula, and introductions for client partnerships with BRAND757, the school’s student-run, PR and branding agency. The SOAR (Scripps Opportunity and Achiever) Award will go to a graduating strategic communications senior who will be paired with a mentor to build a relationship with a professional from their selected field of growth. The mentor will provide counsel and guidance as the student learns more about potential careers post-graduation.

SÃO PAULO — Sherlock Communications has launched Sherlock SEO, a specialist SEO division, to offer on search engine optimization programs for local and international clients. The agency has expanded its SEO offering in response to the critical role website optimization plays in international clients’ success in Latin America.

COLUMBUS, OH — Fahlgren Mortine has acquired Roseville, Calif.-based Precision Public Relations. Precision owner John Segale will join Fahlgren Mortine and manage its business and expansion on the West Coast. Two of Precision’s three employees will also work for Fahlgren Mortine. One is retiring.

SILICON VALLEY, CA — The Silicon Valley chapter of PRSA has named three new board members. They are: Michelle Doss, Rackspace director of corporate communications; Margot Edelman, Edelman Bay Areas general manager; and Priya Ramesh, Informatica, global corporate communications VP. The organization is also introducing a new agency advisory board including BOCA Communications, Bospar, Edelman, Highwire, Praytell and Ruder Finn. The new relationships are designed to enhance its connection with the communications agency community and increase the value it provides to agency professionals at all job levels.