PRovoke Media 03 May 2021 // 2:05AM GMT
NEW YORK — PRSA has launched a new platform, Voices4Everyone, which is designed to help PRSA members and the broader communications profession tackle and address issues including civility, civic engagement, and ethical behavior; diversity and inclusion; and combat mis/disinformation. A broad range of content including videos, guides, white papers and case studies is available for each of the subjects.
NEW YORK — Weber Shandwick has launched two summer learning programs offering students a deep dive into the media landscape: Media Genius Fellowship and Media Genius Exchange. Tailored toward college students and recent graduates, the 10-person fellowship is a six-week, paid immersion into trends reshaping media, culture, and technology. Media Genius Exchange is a six-week, discussion-based learning community, in which 50 students will explore and debate key issues facing today’s media ecosystem.
WASHINGTON — APCO Worldwide launched several new offers provided by APCO Insight — the company’s global research, analytics, and measurement consultancy — to bolster its data & analytics capabilities. The new services include Digital Reputation Index, which can forecast the impact of an event or issue on reputation; Return on Reputation, which delivers actionable intelligence to help clients protect and build reputation, deepen stakeholder relationships and seize new opportunities; predictive issues management, a data-driven communication response model for crisis communication; and path to advocacy, an analysis of conversations to reveal whether a communication effort has changed stakeholder attitudes about a client, brand, or issue.
NEW YORK — Ruder Finn has launched a new content marketing offering within the Ruder Finn Experience (RFX) practice. The new analytics-driven service is designed to help clients develop cross-platform branded content that builds deeper consumer relationships and brand affinity. The offering includes story-mining tools to build consumer relationships across three pillars: reputation, product, and content marketing.