PRovoke Media 26 Oct 2020 // 2:24AM GMT
NEW YORK — Edelman has launched a global, multidisciplinary offer that will house, develop and manage the firm’s research, data, analytics and machine learning capabilities. Edelman Data & Intelligence (DxI) will be led by Yannis Kotziagkiaouridis (pictured), global chief data & analytics officer, and be comprised of over 350 researchers, data scientists and engineers, behavioral and machine-learning experts and paid and performance marketing specialists in 15 markets around the world.
NEW YORK — RooneyPartners has launched a new PR, social and digital media service offering designed to address the unique business challenges and opportunities of early-stage growth companies. RP Blitz Branding is designed to accelerate the brand-building process, empowering startups to create immediate market impact and drive business success. Media relations, social media and digital communications are among Blitz Branding services.
OKLAHOMA CITY — Digital marketing agency Saxum will be acquiring VI Marketing and Branding. Together, the agencies will have revenues of more than $38 million and more than 100 employees across the nation. The new agency will maintain Saxum’s name and its Oklahoma City headquarters.
ALBANY — New England comms firm Duffy & Shanley is expanding its footprint in the Northeast with the opening of an Albany, New York office. Leading the New York office will be Michael Mulraney, who joined Duffy & Shanley this summer in the public affairs group. Mulraney’s primary focus will be leading D&S’s communications work for the Sunrise Wind offshore wind project, developed jointly by Ørsted and Eversource.