NEW YORK—Hudson Cutler, a technology-driven marketing and communications agency, has merged with Put Together Media, a social, content and creative production agency. The combined company will operate as Hudson Cutler & Co. The merger expands Hudson Cutler’s Capabilities in social, content and creative production; adds key talent with roots in the digital and entertainment communities; and gives the company a West Coast base in Los Angeles. Shawn Amos, founder and CEO of Put Together Media, becomes partner and chief storytelling officer at Hudson Cutler. 

NEW YORK—Finn Partners has launched its health and social impact specialty group to develop regional, national and global corporate social responsibility campaigns for the health sector. The team is led by Amy Terpeluk, senior partner, CSR and social impact, and guided by Finn Partners health practice managing partner Gil Bashe. 

NEW YORK—The Arthur W Page Society has elected Aedhmar Hynes (pictured), CEO of Text 100, as its next chairman. Hynes will take on her new role in January 2018 and will hold the position for two years. She says she wants Page to have “a consistent point of view and perspective about the communication challenges ahead,” and to change the perception of Page as a US-centric organization.

LONDON—The Global Financial Communication Network, the global network of specialist financial communications agencies, has rebranded as Global Communication Partners. At the same time, Shirley Collyer, partner and board director of Lansons, the UK partner of GCP, has been elected chair. Paget Langford-Holt, former chairman of GCP and CEO of Spanish partner Grupo Albion, said that while the firem would continue to focus on the financial arena, the change reflected broader capabilities.

ATLANTA—Loud & Clear PR, a new firm specializing in franchising, has launched in Atlanta. The agency is led by Kim Donovan, president, and Jim Donovan, vice president. Kim has more than 25 years of experience in PR and marketing with agencies, ranging from small specialty firms to global PR companies, most recently as vice president at Fish Consulting in Hollywood, Fla. Jim has worked in sales and marketing for nearly three decades.

LONDON—Following the appointment of Barbara Bates as the agency's new CEO, Hotwire has mapped out a rebrand and growth strategy focused on offering an alternative to the large multinationals. The new brand was created by Hotwire's in-house branding experts, led by Sahana Jayaraman, SVP and head of the global Digital Brand Lab team. According to Bates, "This is more than a brand overhaul. This is about the bold new direction we have taken with our business, to go beyond PR, beyond borders and beyond B2B tech.”

TOKYO—Code Red Security, an international PR network specialising in cyber security, has welcomed a TrainTracks, a Japanese strategic communications agency that develops integrated communication solutions.