LONDON — PRovoke Media today launches the Influence 100 for 2024, which identifies, profiles and surveys the 100 most influential chief communications officers, chief corporate affairs officers and chief marketing officers of leading brands around the world.

Now in its thirteenth year, the Influence 100 report showcases the in-house communicators and marketers who have the most clout, in terms of their personal voice, their senior counsel to powerful CEOs, the status of the companies and organisations they work for, their budgets, and the agency hiring decisions they make.

In this first tranche of research, the report profiles all 100 influencers, and looks at their demographics: their backgrounds, education and the sectors they work in, from technology, FMCG, financial services and healthcare, to entertainment, social media and energy.

For the fifth year running, the list has more women than men, with 59% women and 41% men. In terms of geography, this year half of the influencers are from the Americas, 38% work across EMEA, and 12% are based in the Asia-Pacific region. Overall, 20 countries are represented. In terms of ethnic diversity, this year, people of colour make up 34% of the list, including 14% Black representation.

We’ve also interviewed many of this year’s cohort on the challenges they see ahead for the industry, how they stay inspired, and other insights; their Q&As are featured on their profile pages.

Further insights, to be released in the coming days, will look at budgets, organisational structures, AI, ESG priorities, relationships with agencies, diversity and inclusion, and qualitative research into future challenges for the CCO and CMO roles.

The study will also reveal who our influencers think are the best and worst communicators among the world’s leaders, which companies and brands have done the best and worst job of managing their reputations over the past year, and the PR agencies they admire the most.

In addition, the Influence 100 report will include Rising Stars, our annual list of the potential CCOs and CMOs of the future, and identify the Crossover Stars – our ‘hall of fame’ of those former CCOs and CMOs who have taken the rare step of moving into a CEO role. Finally, the Influence 100 will showcase campaigns chosen by this year’s cohort as the work that has most impressed them over the past year.

You can find the Influence 100 listing and all profiles here, along with research into their backgrounds and demographics here.