Maja Pawinska Sims 01 Dec 2020 // 4:05PM GMT
LONDON — The Influence 100, PRovoke’s annual report on the world’s leading chief marketing and communications officers, has revealed the in-house communicators nominated as global CCOs and CMOs of the future.
This year’s 20 Rising Stars have been identified by their peers, including this year’s Influence 100 cohort, as well-positioned to be among tomorrow’s most influential global chief communications officers and chief marketing officers. The 2020 list includes 10 nominees from the US, two from Asia-Pacific, and eight from EMEA, including three from the UK.
The list features 13 women and seven men, and covers sectors from technology, automotive, energy and manufacturing, to leading consumer brands and NGOs. Many are already in regional or specific discipline leadership roles within their function, such as corporate and brand communications.
The Rising Stars for 2020 are:
- Amy Glass, director of executive and strategic communications, The Home Depot
- Becky Edwards, chief communications officer, American Civil Liberties Union
- Cappi Williamson, head of communications, EMEA, Dropbox
- Dara Treseder, SVP head of global marketing and communications, Peloton
- Eric Austin, senior director, global brand building and media innovation, P&G
- Ira Pradhan, corporate communications lead, Mercedes-Benz R&D India
- Jamie Cooper, director of brand PR, Bacardi
- Jessica Taylor, VP corporate communications, Activision Blizzard
- João Duarte, head of communications, global infrastructure and networks, Enel Group
- Katie Evans, CMO, Burger King UK
- KeJuan Wilkins, VP North America communications, Nike
- Lisa Wahlström, country lead communications, public affairs and sustainability, Coca-Cola Sweden
- Meenu Handa, senior director of corporate communications, Google SEA
- Menreet Kaur, head of consumer PR and integrated Campaigns, eBay UK
- Michael Wilmes, head of PR, Amazon Devices Germany
- Rodney Jordan, senior director of strategic planning and operations, McDonald’s
- Sean Greenwood, director of PR and communications, Ben & Jerry’s
- Tinyiko Mageza, executive head of marketing, V&A Waterfront, South Africa
- Tommaso Di Giovanni, VP international communications, PMI, Switzerland
- Trish Wexler, corporate communications for government relations, legal and regulatory affairs, JPMorgan Chase.
Also included in the Influence 100 are this year’s Crossover Stars: PRovoke’s annual ‘Hall of Fame’ for those communicators whose career trajectory has extended beyond communications, marketing and sales into a broader core business function within their organisations.
The 11 leaders named as this year’s Crossover Stars are:
- Ann Mukherjee, chairman and CEO, North America, Pernod Ricard
- Eugenio Simioni, CEO, Nestle Suisse
- Isabel de Paoli, chief strategy officer, Merck KGaA
- Jackson Jeyanayagam, VP and general manager, Clorox
- Juan Manuel Cendoya, vice chairman of the board of directors, Banco Santander
- Kristin Lemkau, CEO, JPMorgan US Wealth Management
- Matthew Gain, SVP and head of APAC, Japan & India, Audible
- Pete Marino, president of emerging growth, MillerCoors
- Simon Pearce, special advisor to the chairman, Executive Affairs Authority Of Abu Dhabi
- Steve Forshaw, MD Australia & New Zealand and head of public affairs, Temasek
- Wrenelle Stander, joint chief executive officer, Comair
The full Influence 100 report, with profiles of our 100 influencers, demographics, and insights including their budgets and main areas of spend, the challenges of Covi-19, how they work with agencies, diversity and the future of the CCO and CMO role can be found here.
The report also includes the Influence 100’s views on the political leaders and brands that have communicated best, and worst, this year, plus the PR agencies they most admire.