ZURICH—UK-based corporate and financial communications specialist Instinctif Partners is entering the Swiss market with the opening of its new office in Zurich following the acquisition of blueRobin Strategic Public Relations.

blueRobin, which will be integrated within Instinctif Partners' German operations, provides strategic public relations and communications support to businesses in the financial and IT industry sectors and was founded by Cécile Bachmann who will become a managing partner. 

Bachmann will be supported by Daniel Beck who has been appointed to expand Instinctif Partners' European public affairs offering. Beck, an experienced senior policy advisor and former diplomat, previously served as attorney for the services area of the Swiss Mission at the European Union in Brussels and was also embassy counsellor for financial affairs at the Swiss Embassy in Washington DC.

The expansion follows the appointment of Klaus Tschütscher, former Prime Minister of the Principality of Lichtenstein, as a senior advisor earlier this year.