Maja Pawinska Sims 16 Nov 2021 // 5:14PM GMT
FRANKFURT — Instinctif Partners has appointed Melanie Klenk to a new role as group head of Healthcare, based in Frankfurt.
Klenk joins Instinctif after 11 years at Weber Shandwick in Frankfurt, where she was senior vice president and global healthcare lead on several multinational accounts. She previously worked at MSL Germany.
In her new role, Klenk will work with Instinctif practices across the group – including corporate communications, public affairs, insights and research – in Berlin, London, Brussels, Dublin, Dubai, and Johannesburg.
Instinctif Partners group CEO Ed Amory said: “We are delighted that Melanie is joining us at this important stage in the group’s development. We already have £5 million plus of healthcare revenue, but we need to strengthen and develop our offer, integrating practices and geographies to offer our clients even better support. Melanie is a talented and creative individual, and she will be a very valuable addition to our team, both across the group, and within Germany.”
Carsten Boehme, CEO of Instinctif Germany, added: “The world is facing enormous challenges in sustainability, digitalisation and health, to name a few. Healthcare continues to be a growing sector fueled by an ageing society, new diseases and diagnostic capabilities as well as technological advancements. I am excited that with Melanie we now have a seasoned communications professional on board under whose leadership we can help our clients navigate through the complexities of stakeholders and environments.”
Klenk said: “I am confident that through integration, connected strategies and fresh thinking I can help take the Group’s healthcare offering to the next level, and most importantly, ensure that patients worldwide have access to the best possible treatments and solutions.”