Maja Pawinska Sims 29 Mar 2021 // 6:56AM GMT
LONDON – Instinctif Partners has named managing director Edward Amory as its new CEO, succeeding Tim Linacre (pictured, left), who becomes group deputy chairman with responsibility for senior client relationships, while continuing to oversee the capital markets practice.
Amory (pictured, right) joined Instinctif in September 2020 as MD after eight years as a managing partner at Freuds, where his focus was on strategic reputational advice and senior counsel for global clients across sectors including financial services, FMCG, media, energy, pharmaceuticals, public sector institutions and individuals.
Before that, he spent a decade at the Daily Mail as a political commentator and advisor to the editor-in-chief. He is currently a senior advisor to social entrepreneurs community Ashoka UK and is a supporter of social enterprises around the world.
Instinctif Partners chairman Tim Trotter said: “Since Ed’s arrival he has already made a tremendous contribution to the firm in terms of new business, positioning the business for growth, and in setting the platform for what the Board believes will be an exciting few years ahead. It is now the right time for him to take on the CEO role.”
Of Linacre’s new role, Trotter said: “We have been extremely lucky to have someone with Tim’s experience, decency and judgement to navigate the firm through what have been a challenging few years, and the business is now immeasurably stronger than when he took over. We are very grateful for all he has done for Instinctif in the past, and very pleased that he will still be an integral part of our future.”
Amory said: “Since I joined last September, it’s become clear to me that not only is the business in robust financial health, but it’s now poised for accelerating future growth. I’m deeply grateful for the generous support that I’ve received from everyone across the business, but especially from Tim Linacre, and so I’m thrilled that he will be playing an integral role in our future.
“I look forward to working with my colleagues in the UK, Germany, Ireland, Dubai, South Africa and Belgium to deliver game changing work for our growing global client base. We will be announcing further plans to invest to support our growth over the coming months.”
Instinctif now has 10 offices across EMEA and is independently owned, with the majority stake held by private equity firm LDC.