Maja Pawinska Sims 23 Nov 2021 // 12:46PM GMT
LONDON — Instinctif Partners has made a number of changes to the senior leadership of its UK corporate and campaigns practice as it expands its integrated communications offering.
Tom Nutt (pictured) is joining the consultancy as its new head of UK corporate and campaigns, from his current role as head of corporate for the UK and Europe at Grayling. Before joining Grayling in 2017, he was a board director at agencies including Seven Hills and The Communication Group.
Nutt will work closely with Laura O’Connell, currently head of the UK corporate and campaigns practice, who is being promoted to become chair of UK corporate and campaigns. Instinctif said O’Connell had played a “transformative” role in the business in the six years since it acquired the consultancy she co-founded, Wriglesworth, enabling Instinctif to scale its corporate practice and offer. In her new role, O’Connell’s focus will be on building the corporate growth story, new business and mentoring across the firm.
In addition, Emily Luscombe, currently group head of client services, will be promoted to Chief Client Officer for the group. Luscombe joined Instinctif nearly two years ago from Golin, where she was deputy MD in London. The newly-created role will see her take responsibility for “delivering a seamless client experience across practices and geographies” and developing new and existing group-wide client relationships.
Nutt, O’Connell and Luscombe will all report to CEO Ed Amory, who said: “We are thrilled that Laura and Tom will be playing such pivotal roles in the evolution of our corporate communications business, taking one of Instinctif’s core practices to the next level to support changing client demands. A crucial element of those client requirements is our ability to deliver a seamless integrated offer across different practices, and Emily will be driving this forward in her newly-created group role.”
Other recent senior hires at Instinctif include Melanie Klenk joining from Weber Shandwick as group healthcare lead. This month the agency has also struck a deal with Racepoint Global to act as its London partner, as RPG closed its London office.