Diana Marszalek 21 Oct 2021 // 5:42PM GMT
NEW YORK — Interpublic’s PR group Thursday reported double-digit growth in Q3, the group’s second consecutive quarterly lift since the height of the Covid pandemic.
Andy Polansky, the former Weber Shandwick global CEO who was named chairman and CEO of the division in 2019, said the group’s Q3 revenue rose by double digits on an as-reported basis and organic basis.
In contrast, the group experienced low double-digit decline on an as-reported basis and high single-digit decline on an organic basis in Q3 2020.
The PR and marketing group, which was rebranded IPG Dxtra a year ago, includes PR firms Weber Shandwick, Golin, DeVries, Rogers & Cowan PMK and Current Global.
Polansky said that the Dxtra group — which includes PR, digital, experiential and branding agencies among others — as a whole had “a strong quarter of growth."
Of the group’s PR agencies, Weber Shandwick, Golin, Rogers & Cowan PMK and Current Global performed particularly well with double-digit growth. Healthcare specialists dna, Revive and Virgo “were standout performers as well,” he said.
Strong sectors included technology, automotive, healthcare, financial services, and CPG. Business was most robust in North America, the UK and EMEA, he said.
“We are cautiously optimistic about our business,” Polansky said.
Q3 was the second consecutive quarter that Dxtra saw growth since the onset of the Covid pandemic.
IPG Dxtra had a notable turnaround in Q2, which also saw double-digit growth. The group reported flat year-over-year growth in Q1 of this year, which put an end to three consecutive quarters of pandemic-fueled decline.
During the fourth quarter of 2020, the group saw revenue drop in the mid-single digits. The last time the group saw an uptick in revenue before the most recent quarter was Q1 2020 — the last quarter that wasn’t completely wrought by Covid-19 — when it reported modest growth.