Diana Marszalek 01 Aug 2022 // 4:54PM GMT
DUBAI — The UK’s Jargon PR has expanded to into the UAE, with the opening of a new office in Dubai.
The tech agency’s business in the region will be overseen by King & Co. PR founder Cheryl King, who will serve as a consultant. King has spent the last eight years in Dubai leading broadcast consultancy Markettiers’ regional operation.
The opening of the operation in the UAE is the first international office for Jargon and brings to four the total number of offices the agency has. The others are in London, Manchester, and Reading, where the firm is headquartered.
“The technology market in the UAE is growing at an incredible rate, with a projected 6.5% increase in IT spend to $8.2 billion between 2020-2023,” King said. “Jargon PR’s international client base and established reputation means the agency is perfectly positioned to take advantage of the market opportunity in the UAE. I’m excited to have the opportunity to support here and to provide some market knowledge to the international focus of the team.”