PRovoke Media 31 Aug 2022 // 3:42PM GMT
MEXICO CITY—Regional network JeffreyGroup, which is headquartered in Miami but has offices in Argentina, Brazil and Mexico, and its clients have 16 finalists in this year’s Latin American SABRE Awards competition, more than any other firm in the region.
Global Omnicom-owned network Porter Novelli has the second highest number of nominees (14, including entries from CAC Porter Novelli in Costa Rica, InPress Porter Novelli in Brazil, and the firm’s Mexican operations), just ahead of Spanish-language leader LLYC , headquartered in Spain but with an extensive Lat Am network, with 13 finalists.
Other firms with double-digit nominees were another regional network, Sherlock Communications (12 finalists), Mexican independent firm another (11 finalists) and Chilean-based MGC (10).
“What we are seeing in Latin America is the formidable capabilities of both indigenous networks and global agencies with a strong Latin American heritage,” says Paul Holmes, who chaired the SABRE jury. “The quality of work was outstanding this year. Creativity and digital content from Brazil and Mexico has always been among the best in the world, but we are seeing more work from the region’s other markets, and more work that has a measurable business impact. The region is fast becoming one of most dynamic in the PR world.”
In addition to the firm’s noted above, global agency Edelman received six nominations, as did Brazilian-based LatAm Intersect, while BCW, Hill+Knowlton Strategies and Weber Shandwick each received four nominations.
On the client side of the business, consumer products giant Kimberly-Clark led the way with six finalists, followed by automaker Nissan, pharmaceutical company Janssen, and technology leader Intel, each of whom garnered four nominations. There were three nominations each for Instituto Costarricense de Turismo, Nestle, Reebok and Wrangler.
The winners will be announced at the Latin American SABRE Awards ceremony, which will take place in Mexico City on October 11 at an event co-sponsored by PRovoke Media and Mexican trade association PRORP.
See the 2022 Latin America SABRE Award finalists here.