Diana Marszalek 27 Mar 2019 // 4:53PM GMT
SAN FRANCISCO — After 19 years with WE Communications, Jennifer Granston has joined media analytics company Zignal Labs as head of strategy and insights.
In the newly created role, Granston will oversee the development and day-to-day execution of Zignal Labs strategy & insights, an offering that provides brands with customized analysis and research intelligence. The new offering from Zignal, whose platform provides brands measurement as well as analytics, is designed to help companies implement more strategic, data-driven communications strategies.
“Jennifer brings an unparalleled depth of experience at the highest levels of communications, marketing and analytics. We are thrilled to add her to our growing leadership team,” said CEO and co-founder Josh Ginsberg. “She is a proven leader, and in her new role will lead the charge to connect the dots between insights and actions in a way that will build and protect brands in today’s increasingly complex media landscape.”
Granston brings to the role a range of experience from her nearly two-decade career with WE, which ended last fall. She spent the last three of those years as the agency’s global chief operating offer and president of insight & analytics. Earlier in her tenure, she served as executive VP of client services & talent and chief of staff of the agency’s Microsoft account.
“I first came to know of Zignal Labs as part of deep discovery and analysis I was doing across the competitive analytics landscape – and I have not yet encountered an equal in providing accurate, comprehensive, real-time data to brands, particularly in large-scale enterprise environments,” said Granston.
“But in today’s media landscape, it’s not just about the data – modern communicators require a modern toolset that can provide visibility into the many obstacles that stand between their message and their customers. I am excited to have the opportunity to work alongside the world’s most innovative brands in order to improve the results of their communications programs and initiatives.”