PRovoke Media 20 Jul 2022 // 3:00PM GMT
NEW YORK—Jim Joseph, a veteran of senior positions at BCW, Lippe Taylor and McCann Health, is joining Ketchum in the newly created role of global chief marketing and integration officer. In this role, Joseph will collaborate with teams worldwide to help define the Ketchum brand to both current and prospective clients and employees
In addition to leading global marketing and communications, Joseph will partner with his colleagues from across Omnicom Public Relations Group and the Omnicom network to deliver “creative solutions for clients and to drive thought leadership for Ketchum.”
He joins the company from IPG Health, which he joined in August 2020 and where he served as chief customer solutions officer. Before that, Joseph was at BCW for a total of eight years, joining in 2012 to lead North America. He was promoted to worldwide president in 2015 and had a brief stint as global CEO of Citizen Relations in 2017 and 2018, before returning to BCW as global president of brand solutions.
Before BCW he was president and partner at Lippe Taylor for three years. Earlier experience includes time at time at Publicis, where among other roles he was MD of Saatchi & Saatchi Wellness. He started his career client-side at Johnson & Johnson and Arm & Hammer.
“Jim is a world-class leader and counselor, and an all-around exceptional human being,” said Mike Doyle, Ketchum president and CEO. “The deep experience he brings in client relationship building, agency leadership and expertise in so many of our consultancy’s growth categories is clear. And importantly, his values and commitment to people, relationships and inclusion are aligned with Ketchum’s.”
Added Chris Foster, CEO of Omnicom Public Relations Group, who worked with Joseph at BCW, “I’ve known Jim for years, and he is one of the best in the business."