PRovoke Media 12 Mar 2021 // 7:16AM GMT
Findings from the 2021 Asia-Pacific Communication Monitor will be explored in detail at a free webinar taking place on 24 March and supported by PRovoke Media and the Asia-Pacific Association of Communication Directors (APACD).
The study reports the findings of a major survey with 1,155 responses from 15 Asia-Pacific countries and territories. Conducted by leading communication academics from Asia, Australia, and New Zealand, and supported by national collaborators across the region, as well as professional associations, the study reports the practices, perceptions, and priorities of PR and communication management professionals in corporations, government, NGOs, non-profit organisations, and agencies.
Topics under the spotlight include:
- Use of ‘big data’ analytics and AI including bots and algorithms
- Ethics in strategic communication
- Gender equity in communication departments and agencies
- Competencies needed for the future
As well as reporting findings as at late 2020, it also looks forward to perceived changes occurring out to 2023. Don’t miss hearing the findings of the 2020/21 Asia-Pacific Communication Monitor from the lead researchers and receiving access to the full report.
The event takes place on 24 March at 9am HKT/SGT. Registration is required via this link.
To encourage interaction, you can submit questions prior to and during the event using your mobile device using the Sparkup details below:
The research study is part of the global Communication Monitor series organized by the European Public Relations Education and Research Association (EUPRERA) and regional partners. Communication Monitor studies are now conducted in Europe, North America, and Latin America, as well as Asia-Pacific, covering more than 80 countries worldwide. This allows comparison of local practices and trends with those around the world.