NEW YORK — Ketchum has bolstered its influencer marketing team with two senior hires — Jenny Heinrich and Heather Green.
Heinrich joins Ketchum in the newly created role of executive VP, influencer marketing. She will focus on programs that leverage Ketchum’s proprietary analytics platform, omniearnedID, which predicts and measures influencer campaign performance.
Heinrich joins Ketchum from Finn Partners, where she developed and led the firm’s influencer practice as executive VP and senior partner of global digital and influencer. Previously, she established the influencer practice at Edelman.
Green, meantime, has been appointed executive VP, influencer marketing and performance.  She most recently was senior partner and US influencer marketing lead for GroupM, where she developed an in-house team focused on comprehensive talent management and influencer campaign execution.
“Clients have distinct goals for their campaigns — some are more driven to make an impact in reputation while others are looking for sales lift. We recognize the need for both, and we’re investing in specialized skillsets to offer each solution to our clients,” said commercial strategies managing director Rob Bernstein. “We’re thrilled to add the industry-trusted expertise of both Jenny and Heather to service Omnicom’s clients’ expanding influencer needs.”