Maja Pawinska Sims 20 Feb 2023 // 2:19PM GMT
LONDON — Ketchum has hired Koray Camgöz, a former director of the Public Relations and Communications Association (PRCA), as a corporate director in London.
Camgöz resigned from the trade association in January after more than three years, having overseen marketing, communications, public affairs and events. The PRCA is currently going through a governance review; Ketchum’s UK and global markets CEO Jo-ann Robertson resigned from her board position and temporarily withdrew Ketchum’s membership of the association until the review is complete.
In his new role at Ketchum, starting in April, Camgöz will join the corporate team to support technology clients on communication strategy. His main responsibility will be leading the Adobe account with a team of 20; the agency’s recent work for Adobe includes the award-winning ‘Love the Journey’ campaign, featuring British rapper Little Simz.
Camgöz will also be responsible for commercial growth of technology clients, driving integration and collaboration across the agency and delivering creative campaigns, with a focus on diversity and inclusion.
He will report to Ketchum UK deputy chief executive Heather Blundell as part of Ketchum London's corporate senior management team. Blundell, who took on the new role last month after being promoted from chief growth officer, told PRovoke Media: “Koray is a leader with incredible energy and vision. I know he will add something very special to our outstanding client leadership team. We are on a upwards growth trajectory with ambitious plans for ourselves and our clients and Koray is going to play a vital role in helping us achieve this. We can’t wait for him to start.”
Camgöz added: “I’m absolutely thrilled to be joining Ketchum. It’s a business that leads by example on inclusion and brings together some of the brightest minds in our industry. The blend of corporate and tech client work within an agency known for its outstanding culture made this the perfect opportunity. I’m grateful to Jo-ann and Heather for their faith in me and can’t wait to get started in April.”
Other recent senior moves at Ketchum include the promotion of deputy UK CEO Sera Holland to a new role as chief strategy and innovation officer for global markets.