Maja Pawinska Sims 20 Feb 2019 // 12:04PM GMT
LONDON — Ketchum has parted company with chief strategy and innovation officer Bert Moore, the Holmes Report has learned.
Ketchum London created the role for Moore last May to accelerate growth at the agency. He returned to London after 13 years in New York to take up the post, leading a team of social media and research analysts, insight and planning experts, designers and producers.
Before joining Ketchum, Moore had management consultancy and advertising as well as public relations, including at Weber Shandwick, Burson-Marsteller, Lowe+Partners and Strawberry Frog.
Ketchum would not comment on the reasons for Moore's departure but London partner and CEO Jo-ann Robertson told the Holmes Report: “I’m grateful for the time Bert spent with Ketchum in London, particularly the talent he attracted and the innovations he brought.
"At Ketchum we are a people-first business and shared values are as important as commercial drive. I wish Bert well with his future endeavours.”
Moore is unlikely to be replaced directly but Robertson said: “I look forward to sharing the news of some exciting new people joining the senior team at Ketchum in the coming months.”