DALLAS — Ketchum has promoted partner and managing director Jamey Peters to chief client operations officer for North America.

In the newly created role, Peters is responsible for ensuring Ketchum has the framework in place to deliver first-rate client service across the region, leading to high client satisfaction and retention rates.

Doing that includes boosting client experience and the firm’s full range of communications services. Peters also is responsible for optimizing the agency’s consultancy operating model to maximize its benefits.

He reports to North America president Neera Chaudhary and works closely with global president of client experience Michael O’Brien.

Peters is assuming the role roughly 17 years after joining Ketchum, where his most recent managing director role includes overseeing the firm’s work for four industry sectors — automotive, energy & manufacturing; retail; financial & professional services; and travel, hospitality, and leisure. He will retain those responsibilities in his new role.

“Jamey is one of our most respected and experienced client counselors, who is equally adept at onboarding new engagements as he is nurturing our longest-standing client relationships. He speaks their language, he understands their pain points, he pinpoints unforeseen opportunities, and he expertly builds and develops teams to deliver the outstanding client service Ketchum is known for,” said Chaudhary. “Jamey’s commitment to client excellence reflects the high standards we set for ourselves as a firm, and I’m thrilled he’ll be leading our focus on elevating the client experience across our largest region.