LONDON — Technology PR and content marketing agency Temono has been appointed by Osper, the parent-managed debit card for young people, to run its corporate and B2C communications account after a three-way competitive pitch.

The agency’s brief is to develop a PR campaign to drive awareness, uptake and use of Osper and its service in the UK market.

Temono managing partner Richard White, who joined the agency in November last year from AxiCom, said: “It’s definitely a challenging time right now, but one that is sparking innovation in fintech. Online shopping has never been more important, and contactless never more certain to be the future of payments as social distancing becomes the new normal.

“However young people really risk being left behind by the move to digital payments, and as a parent I see first-hand that the days of the piggy bank are long gone. This is a really exciting campaign to be working on with the Osper team, bringing together great technology with real human insights to deliver something that is more than just a great service but is genuinely doing some social good.”

Osper is one of a number of fintechs – including Gohenry and Revolut – that now offer ‘cashless pocket money’ by giving children their own pre-loaded contactless debit card. It blocks payments for age-restricted services and gives parents the option to turn on/off online spending.

The company’s chief marketing officer Tom Bishop said: “Research shows that children develop financial habits from as young as seven years old. As a service for young people we have an important role to play – not only to ensure that their first financial experiences are safe and secure, but also to help them learn how to spend and save responsibly. Our communication strategy is vital to the success of this mission, and we’re delighted to be working with the Temono team: they’ve already hit the ground running.”